My first reaction: it has the look and feel of a Left Behind type film in terms of production quality (not good). And please don't ask how I know what a Left Behind movie looks like.
Second reaction: setting it in the modern world is a questionable call. It's easy to criticize Atlas Shrugged today, but it's important to remember the context and historical period in which it was written. Aesthetically, there's not enough art deco in this trailer, and it should be in black and white, preferably filmed in a Sky Captain and the World of Tomorrow grain.
Also for such a long-winded story to have any chance of holding the attention of a general audience it probably needs A-Listers. While I'm not a huge fan of Angelina Jolie, perhaps she could pull off Dagny; maybe Antonio Banderas could play Francisco, etc.
Atlas Shrugged and its characters in particular captured my imagination when I was younger, but as I blogged previously Rand's ideas are (for starters) inconsistent.
Last word on the film adaptation of Atlas Shrugged goes to Tiger Beatdown:
I myself am greatly looking forward to the movie. Because the whole point of it – superior people make superior products and earn superior money because they're superior! – is going to be really complemented by the spectacle of this broke-assed movie made with former WB stars for like five cents.
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